Daily Archives: January 7, 2009

To use brand names, or not

I believe it was Stephen King who first popularized the convention of using recognizable, real name-brand items in his fiction work. Rather than hide behind euphemisms and half-camouflaged descriptions, King made a habit out of calling a Coke a Coke, a Ford Mustang a Ford Mustang, a Price Pfister faucet a Price Pfister faucet and