One thing that has always frustrated me is how little some companies understand about the writing profession. The example that’s sticking in my craw at the moment is how some companies will bypass creative-style writers when hiring for ad copywriters and/or technical writers.
That would be as shortsighted as grabbing a Stradivarius and taking it to a discount furniture warehouse, expecting to get the right price for it. You see, no matter what they’re writing about, good writers write well. Conversely, too many such positions are filled with tons of technical know-how, and yet not be able to construct a coherent paragraph, let alone solid ad copy or a legible version of an SOP manual.
Sure, I’m more of a blogger, review writer and fiction writer; but if I needed to, I could succeed at technical writing or ad copy. It’s sad that so many companies value top technical skills over communication abilities.
