Spec radio ad – PlayStation 3 launch – 60-second spot

[MUSIC: Dramatic, John Williams-style score begins in the background.]

[SOUND EFFECT: The “wokka-wokka-wokka” of Ms. Pac-Man.]

DRAMATIC MALE ANNOUNCER
On November 17th… Videogames as you know them…

[SOUND EFFECT: The audio trill of Ms. Pac-Man dying.]

DRAMATIC MALE ANNOUNCER
…are…

[SOUND EFFECT: Sounds of a big metal object hitting pavement.]

DRAMATIC MALE ANNOUNCER
…about…

[SOUND EFFECT: Sounds of a big metal object hitting pavement.]

DRAMATIC MALE ANNOUNCER
…to…

[SOUND EFFECT: Sounds of a big metal object hitting pavement.]

FUTURISTIC FEMALE ANNOUNCER
…change!

[MUSIC: Swells to a crescendo as a “game over” sound effect plays.]

[SOUND EFFECT: Music, sound effects and scenes from various PlayStation 3 launch games play in the background.]

FUTURISTIC FEMALE ANNOUNCER
PlayStation 3… The next generation… Begins now… Play… beyond!

[SOUND EFFECT: Startup sound from PlayStation 3.]

Copyright (c) 2006 by Craig Hansen. All rights reserved.

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